Ladbrokes Enters Agreement with online Operator TopBetta Holdings
The online operator, TopBetta Holdings has made a great announcement. It has announced that it has entered a deal, which it described as a landmark agreement, which will allow Ladbrokes Australia access to its newest product, The Global Tote. It is going to be the first online wagering operator to gain access. This would allow Ladbrokes Australia to offer its players odds from the Global Tote by TopBetta. This product is a wholesale tote that enables the wagering operators to be a part of global pools of Horse Racing and Greyhound fixtures. The Global Tote is going to be launched in a formal way at the beginning of 2017, and it is licensed in Alderney.
Ladbrokes Comments on its New Agreement
The CEO of Ladbrokes, Dean Shannon stated that the company is always on the lookout for cutting edge ways and products that will add value and offer a better experience and services to the customers. He also added that this new product, The Global Tote, is a pretty solid and a great initiative that gives the operators an advantage. It also delivers the clients a great selection of choices so they can seek out the best odds for a more convenient online wagering experience. He ended his comment by saying that Ladbrokes Australia is looking forward to launching the product as soon as they can.
TopBetta Welcomes the News
Todd Buckingham, the CEO of TopBetta, has showed that he welcomes the news. He stated that it is quite exciting that its product, The Global Tote, has finally gotten its 1st big bookmaker on board, referring to Ladbrokes Australia. He also added that this new tote is going to greatly enhance the betting outcomes. This applies on Ladbrokes Australia, as well as racing bodies, punters and operators on an international scale.
He ended his comment by saying that this is a major key step along the great journey that awaits the Global Tote. Now that it has one of the fastest growing and largest bookmakers in Australia on board, this will surely support what he believes to be one of the best and most disruptive products in the wagering industry.
Ladbrokes Australia Signs Deal with Digital Sports Tech
On other related news, Ladbrokes Australia has entered a new deal, this time with a B2B provider of sports wagering solutions. This company is Digital Sports Tech. This will allow Ladbrokes Australia to offer its customers a wagering product called “Player Props”. This product is going to see the light in January of 2017.
This new product will allow the customers to easily customize and create their own bets according to the players’ performance. This can happen in real time and across a range of sports and statistics.