Ladbrokes Pulls its In Play Betting App in Australia
After the IGA Review and the many regulations that are banning and reinforcing the illegality of in-play betting, Ladbrokes, which is one of the biggest UK bookmakers that offers services in Australia has pulled its own in play betting product from the Aussie market. More companies are expected to follow in the footsteps of Ladbrokes after the federal government has stated that this kind of services have to be stopped because they are breaching the law.
On the other hand, Aussie players can freely place wagers during live games through the phone or at any retail outlets. This is because the IGA 2001 of Australia only prevents wagering operators and bookmakers from offering this kind of bets through the internet. Following the review of the IGA2001 and its laws, the federal government has announced its plans in order to strengthen the ban on in play online betting services.
While Ladbrokes stopped offering this kind of service, there are still many international bookmakers in Australia who are now under fire for the last months as they refuse to pull of their services. Operators like Bet365, Unibet and Willian Hill are still continuing to offer their click to call type of service, and they still even publicly promote it to the Aussie market. This kind of services allows Aussie players to place bets through a voice message that is made through the internet.
Ladbrokes is the 1st offshore wagering agency to confirm and abide by the federal government announcement by withdrawing its in play service. This did not stop the operators from taking jabs at Tatts and Tabcorp groups, as the ban on the in play betting services is looked upon as a big advantage for the 2 incumbent bookmakers in the Aussie market. As Ladbrokes has commented on the decision by stating that the government made the decision depending on who lobbied the loudest and the hardest, that being Tabcorp and Tatts Group, as this ban puts them in an advantage. This announcement was made by Dean Shannon, Ladbrokes Australian Chief Executive.
The entire industry is waiting anxiously to see how will the federal government of Australia is going to deal with the fact that many offshore operators are defying the law and still offer the in play online betting products. Many believe that strict and clear laws would force these companies to stop offering such services that breach the law.