Microgaming Announces License Agreement with Universal for a Bridesmaids Online Pokie
Leading online gaming software provider Microgaming takes pride in announcing the licensing agreement recently struck with Universal Partnerships & Licensing, as the deal clears the way for the development of a new Universal branded slot game based on the 2011 romance-comedy movie “Bridesmaids.”
Presumably aimed at attracting female online slot players, the “Bridesmaids” movie is a perfect material for an online slot entertainment that could inspire women who go through the usual daily grind. Still, with Microgaming's proficiency in coming up with games that can draw all types of audience, the use of the “Bridesmaids” film clips highlighting memorable and hilarious scenes combined with innovative reward-giving slot features, would make the new Universal branded slot game a popular favorite for anyone.
Microgaming plans to create a five-reel slot with a multi-level bonus game, which it will release in both online and mobile accessible formats by August of this year. Aside from the characters portrayed by the “Bridesmaids” lead stars Kristen Wiig, Rose Byrne, Melissa McCarthy, Maya Rudolph and Rebel Wilson, some of the icons could include Annie's (Kirsten Wiig's) love interest Officer Nathan Rhodes (Chris O'Dowd) and Annie's obnoxious roommate Gil (Matt Lucas).
According to Roger Raatgever, the CEO of Microgaming, they are thrilled to have inked another licensing deal with Universal, as the “Bridesmaids” brand will enhance the depth and breadth of Microgaming's collection of branded games. He added that “Bridesmaids” is a classic comedy movie, as the plot, cast of characters and the truly funny standout scenes all combined, make the Universal release one of the most successful comedy movies ever.