William Hill Australian Open Sport Betting Sponsorship

William Hill Australia marks another milestone by becoming the first sport betting company to land a sponsorship deal for the 2016 Australian Open. Slated traditionally to run during the last two weeks of January, the 2016 tennis championship tournament will have men and women competing in singles, doubles, mixed doubles, including exhibition, legend, and wheelchair events from January 18 to 31, 2016.

Managed by Tennis Australia, formerly known as Lawn Tennis Association of Australia (LTAA), the 2016 Australian Open tournament will be featuring the Emirates Airline Australian Open Series that include the Apia International Sydney, the Brisbane International, Hobart International, and the Adelaide World Tennis Challenge.

Broadcasted globally via some of the most prominent sports casting networks, millions of tennis fans will receive up to the minute TV and online coverage via the Seven Network in Australia, by Sky in New Zealand and by Fox Sports in Asia-Pacific as well as across South-East Asia. The Australian Open, is the first of the four Grand Slam events; the three others being the Wimbledon, the French, and the U.S. Opens. The tennis matches will likewise be aired in Europe, in the U.S., in the Middle East, and in nearly all parts of the globe.

The Chief Executive Officer of William Hill Australia, Tom Waterhouse conveyed extreme pride and excitement in announcing the Australian Open sponsorship deal. The feat marks a landmark achievement for Will Hill, as the betting company is the first ever Australia Open Grand Slam official betting partner.

Mr. Waterhouse calls the Australian Open and William Hill collaboration as “the perfect match,” asserting that both brands are among those most respected in their respective field, mainly for their innovations and technological advancements. The William Hill Australia CEO looks forward to a successful and enduring team up with Tennis Australia, with whom Will Hill already enjoys an existing partnership.

The Australian Open sponsorship privilege with Tennis Australia extends to Channel 7, the tournament's official broadcast partner in Australia by way of an exclusive television and digital advertising package deal. The advertising contract covers the 2016 Emirates Australian Open Series and all official lead-in events of the year's initial Grand Slam championships. Mr. Waterhouse added that they intend to continue to broaden their wide array of vast product range, by including bet In-Play and live stream matches.

William Australia's Disappointing 3rd Quarter Results

Actually, the greater significance of the Australian Open sponsorship is the much-needed boost it will give to Will Hill Australia's local operation. This became evident after the Australia division of the UK betting company came out on the same day the AO sponsorship was announced, with a less than satisfactory report regarding the results of its 3rd Quarter operations.

As of September 2015, William Hill Australia's betting turnover sunk by 31 percent, revenue fell by 36 percent while operating profit went down by as much as 91 percent. A bright spot to an otherwise dismal outcome is the 15 percent increase in the number of new accounts won over since the February re-launch of the William Hill brand in Australia.

Tom Waterhouse is optimistic that the Australian Open sponsorship will further increase Australian punters' awareness of William Hill as a sports betting facility. He added that today, and on an average scale, three out of every five punters in the “Land Down Under,” know what William Hill is and what the company does.