William Hill Loses its Courtside Presence during the Australian Open

William Hills Australia, which is the Aussie branch of the UK betting option, has made news and made history during the 2016 Australian Open. This is because it managed to become the 1st ever official partner of the biggest annual Tennis sporting event in the nation, which is the Australian Open. This deal was believed to be worth more than 5 million AU$. This marks the first time a bookmaker has managed to partner with a Grand slam event. William Hills had a say on the matters, by saying that its wagering turnover increased 80 percent year-on-year. This is thanks to the great exposure that this partnership caused.

Controversy Caused by William Hill and Australian Open Tie Up

The tie up has provoked many controversial topics. This comes especially in the light of other bookmakers claiming the presence of suspicious wagering patterns during one of the Australian Open matches. On the other hand, the investigators stated that there are no players were a part in the match in question. Despite that, this kind of publicity is certainly not the kind of publicity that the tennis organizers would want.

William Hill Loses Courtside Presence

Steve Healey, the presidents of Tennis Australia, has stated that the courtside ads of William Hill will not be visible during the 2017 event that will start in January. Steve Healey has added that the 2016 deal with William Hill was completed and signed way before the match fixing problems rose up and became a high profile issue. This is why they have worked with their partners in order to address this issue.

He insisted that the Australian Open is not severing all ties with William Hills. He added that the bookmaker has helped greatly with the anti corruption campaign of the sport. There are formal deals with multiple bookies that ensure and obligate them to report any kind of suspicious wagering patterns. In addition to that, Tennis Australia has 2 of its integrity unit’s officers on hand in order to keep an eye on the wagering activity. This way, they can easily detect any signs of illicit wagering patterns.

William Hill Still on the Lookout for a New CEO

On other related news, back at the William Hill office, the search for a permanent CEO is not over. This is because they are still looking to replace the James Henderson, the former CEO. According to the Financial Times, that the 6 months they spent of sizing up the different candidates still hasn’t paid off. Reports state that this is in part because of the uncertainly that is surrounding the potential merge of the company with other rival operators. There are many candidates that have great experience and will certainly salivate at the chance so they can lead the flagging fortunes of William Hills.